Creating actionable insights from customer experience awareness

2016-09-30 Categories: Ericsson Technology Review, Technology

In today’s ICT marketplace almost all networks provide a comparably high degree of objectively measurable quality. As a result, quality alone is no longer sufficient to distinguish a service provider from the competition and ensure customer loyalty. Instead, customer experience awareness has emerged as one of the most important business enablers for service providers, by helping them understand the opinions, needs and motivations of users. New enabling technologies for data analytics in the customer experience awareness field can provide richly detailed and actionable insights for business optimization.

Creating actionable insights from customer experience awareness

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ICT, IoT, Internet of Things, Ericsson Technology Review, Technologly, customer experience, service providers

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