Ericsson wins CSI award for dynamic ad insertion
- The Ericsson Video Storage and Processing Platform wins CSI Award for ‘Best Cloud/Virtualization Innovation’ during the IBC 2016 ceremony
- Winning solution offers added ad-insertion capabilities for video-on-demand and time-shifted content on set-top-boxes and over-the-top devices
- Enables TV service providers and programmers to monetize time-shifted TV services by delivering targeted advertising that resonates with individual consumers
The Ericsson (NASDAQ: ERIC) Video Storage and Processing Platform (VSPP), with ad-insertion capabilities for video-on-demand (VOD) and time-shifted content on set-top-boxes (STB) and over-the-top (OTT) devices, received the CSI Award for ‘Best Cloud/Virtualization Innovation.’ CSI Magazine’s annual accolades celebrate excellence and achievement in the broadcast, video, OTT and Internet of Things (IoT) sectors. The award was presented at the IBC conference in Amsterdam on September 9.
The Ericsson VSPP directly responds to the challenge of monetizing time-shifted TV and cloud DVR services by delivering targeted advertising to audiences based on region, channel and timing rules. By leveraging real-time ad mining intelligence, advertisers can increase the value of their advertising and ensure that their campaigns are calibrated to the needs of the consumer, delivering more engaging and relevant marketing content.
“Truly seamless content delivery and consumption is a crucial differentiator in today’s video experience, although, for advertisers, their campaigns’ true value are based around delighting consumers through engaging, intuitive and most importantly, relevant and personalized content,” says Elisabetta Romano, Vice President and Head of TV and Media, Ericsson. “Our flexible, simplified cloud-based platform enables TV service providers and programmers to gain new sources of advertising revenue, while ensuring their subscribers have a far more rewarding and satisfying time-shifted TV viewing experience, without repetitive and non-relevant ads. We are delighted to receive the CSI Award recognizing our VSPP solution and it is a testament to our commitment to facilitate industry players in their drive to deliver the ultimate viewing experience.”
The newly enhanced solution enables old advertising in time-shifted TV, cloud DVR and VOD content to be dynamically updated with new targeted and personalized ads, whenever consumers watch it. It builds on the VSPP’s powerful, software-based infrastructure, which integrates and virtualizes the storage and processing capabilities of as many commercial-off-the-shelf (COTS) servers as required. The Ericsson VSPP is optimized for media and designed to sustain very high recording and playout concurrency, while greatly reducing server requirements. Through its added capabilities for VOD and time-shifted content, the solution delivers support for server-side, network-side and client-side ad insertion.
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