Ericsson ConsumerLab, annual TV & Media report 2016
The seventh edition of this yearly report takes a closer look at the evolving role of TV and media in consumers’ daily lives.
It is clear that besides the rapidly growing popularity of mobile TV and video consumption, the trend has led to a significant boost in total viewing figures.
What’s more, consumers’ viewing habits and their ever increasing appetite for user-generated content is having an impact on the TV and media landscape.
Tv & Media, consumer trends, consumers, ConsumerLab