Ericsson launches global advertising solution

Content : Press releases ; Category : Technology ; HashTags : #Television, #digitaltransformation, #TVandMedia

  • Ericsson Emodo, an end-to-end data management and advertising solution, offers high-quality, carrier-validated audiences at scale to the programmatic advertising ecosystem
  • Ericsson Emodo has more than 1.3 billion anonymized user profiles with carrier-validated data in the US, Canada, United Kingdom and Japan
  • The solution allows advertisers to utilize any of their existing demand platforms and reach audiences programmatically across almost every publisher, independent of advertising format

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