New report: Smartphone shoppers altering retail reality

Content : Press releases ; Category : IoT ,Innovation ; HashTags : #augmentedreality,#virtualreality,#insights,#ConsumerLab

  • Smartphone shopping is expected to peak globally in the coming few years with 43 percent surveyed already making purchases on their phone weekly
  • Majority of smartphone shoppers expect most people to have a personal shopping advisor within 3 years; emerging demand for digital shopping assistants to help with purchase decisions
  • 69 percent of AR and VR users think these technologies will give smartphones all the benefits of physical stores within 3 years

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